Create a Customer Journey
When you first start your business, you might find that you are drawn to doing so many things. The best way to create a profitable business is to create a customer journey. Many influencers in social media always tell you how important it is to start a blog, have a website, interact on social media, and create a free product. But the reality is that there is only so much time in the day for you to work and the most important truth is to create an experience for your clients.
I’m going to say something radical here and you might not agree with it.
Your business is not about making money, it’s about solving a problem.
You might think to yourself, I need to make money and that’s why I started my business. And yes, you can have a profitable business. But, profit is a result of your ability to solve a problem. Your profit is a result of your ability to solve your customer’s problem and provide tangible results.
Your profit is a result of your ability to solve your customer’s problem and provide tangible results.
So what is a customer roadmap? A customer’s roadmap is a customized strategy that maps out how you nurture the relationship you have with interested readers and provide them with helpful products and services. Many times people are interested in what you have to offer, but don’t understand who you are, what you do, and what you have to offer. Your marketing needs to answer those questions.
Know Your Audience
The first thing you need to determine is your audience. The saying ,”Riches in Niches,” is true because in order to determine the types of products or services you sell, you need to know who your audience is. So, who is your audience? Get really specific and nail down the age, profession, hobbies, interests, and obstacles your clients face. Once you hone down on that niche, start to determine what solutions you could provide to those problems. Maybe it’s creating more organization hacks, or financial budgeting methods, or perhaps providing helpful tips to help with an adoption process. All of these considerations are an important part of creating products and services that serve your audience.
Creating Your Marketing Strategy
Hopeful entrepreneurs often think, “If you build it, they will come.” Unfortunately, the digital world often is overrun by people who have more connections, more experience, and more money than you. So you really need to consider your strategy around how to create your income without relying solely on social media algorithms. Creating connection points such as digital downloads, free discounts, social media posts, referral partners, networking events, live events, podcasts, youtube channels, live training classes are many of the ways that you can create a clear connection with your audience that lead to showing the value that you bring.
Nurturing Your Audience
Creating content that nurtures your audience with helpful tips, tricks, and considerations are all ways that you can build the like, know, and trust factor. Get in front of your audience as much as possible and be as consistent as possible. If you feel overwhelmed, it’s okay. Take the steps to create a method and strategy behind creating clear and efficient workflows. Write out how frequently you will post to your social media platforms, the types of educational content that you will put out, and how you can meaningfully engage with your audience. Take them on a journey if you were coaching someone 1:1 about what they need to know about your industry.
Connecting with Your Audience
Social media likes and follows can sometimes be misleading. Having a large social media following these days doesn’t mean that you can convert them to big paying customers. Your following must be meaningful connections built over time that trust your experience, knowledge, and personality to make you a person that they believe will help them become better in their lives. Once you find a customer who is willing to connect with you, have a scheduling system available. Make sure that you an app like Acuity or Square Appointments so you can avoid trying to find out everyone’s availability.
Your Services and Products
Once you’ve built a meaningful and engaging following with your peers, colleagues, and potential clients, you need to have a clear picture of a list of your services. Have a link available on your website explaining what you have to offer and in some cases your prices. Let’s say you do hourly consulting, you’ll want to provide the name of the service and the price of the service you provide. Have your link available with Bitly and download the app to quickly create templates and canned responses with a list of relevant links.
Once you have made a connection with your clients and they are willing to exchange money for the solutions you provide with your services or products, you’ll need to have a clearly written contract that outlines the terms of the agreement. If you need some templates, I love checking out Rocket Lawyer. They have some amazing content on that site, although nothing can truly substitute a real consultation with an attorney.
I love eversign. It’s a free way to create real contracts, create your signatures and get client signatures, and save the file in an easy PDF format.
Once a client is ready to pay you, you need to have a clear method of payment. Create an invoice with the service description. You can use Paypal or Wave which are easy to set up. Make sure you have a separate business bank account in which to house daily transactions, fees, and payments. These are all things that are relatively inexpensive to set up.
Your business will take time to build and trying to build everything from scratch takes thought, strategy, and effort. Don’t waste any extra time by trying to do everything yourself. You can make an effort to create an income by creating the support systems you need to succeed.
If you are looking for someone to connect with to help you launch your product or service, reach out to me to help you answer your questions for a free consultation.